La-Z-Boy has signed a multi-year agreement with Brooke Shields to serve as the celebrity spokeswoman for the campaign, which carries the theme “Live life comfortably.” The campaign, which got under way in mid-November, urges shoppers at stores that sell La-Z-Boy products — as well as at the company’s own stores, known as La-Z-Boy Furniture Galleries — to consider the other kinds of furniture that La-Z-Boy makes in addition to its trademark recliners.